Not every page is a landing page. By that I mean that there are likely more than a couple pages on your site that you wouldn’t want to be your first contact with a visitor. Policy and privacy pages come to mind, maybe even a login page. Every site has them. They are important pages… Continue reading New Site Launch Tip: Review Internal Links
Whether you are optimizing your website for search engines or visitors, heading tags are an important aspect of your on-page optimization strategy. The overall pull of heading tags in regards to search engines is up for debate, but very few SEOs believe they hold no value at all. While they may not be the proverbial… Continue reading The Complete Guide to Mastering Your Heading Tags
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs.… Continue reading Seven Over-Optimization Penalty What-If’s
If you’ve spent any time on the internet chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However this article isn’t about creating one of those types of custom 404 pages, this is about creating a better 404 page that is not only helpful to your users, but solves technical… Continue reading How to Create a Custom 404 Page
Keyword research is an important part of the optimization process. There are thousands of ways, tools and resources to do keyword research. Every SEO has their own methodology, favorite data and ways to organize and sort through that data in order to create solid keyword lists for their SEO campaigns. But there is more… Continue reading The Ultimate Keyword Sorting and Organization Spreadsheet
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory. Question 11. How much time should I spend getting my SEO perfect? Tough question to answer. You really have to weigh the cost/benefit ratio.… Continue reading 15 Questions That Will Change The Way You Think About SEO Forever (Q's 11-15)
This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems.
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are already performing strongly and you’re trying to eek out slightly better results. The fun one’s are those that have lots of problems, which even the… Continue reading Better Your SEO Through Five Clichés