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Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.
Articles by Rene LeMerle

May 04, 2012Google Ranking Explained in Just 8 Minutes

SEO

Last week Matt Cutts released a video titled “How Does Google Search Work?″ that explains how Google crawls, uses page rank, sets priorities, indexes, and filters in just 8 mins. Part history lesson, part education lesson; Cutts kicks off by explaining the journey that crawling has taken since he first started at Google. Actually when

 
 
 

April 06, 201210 Essential Website Usability Tools

PROGRAMMING

So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire. All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites.

 
 
 

March 09, 2012Top 10 Ways To Kill Your Google Rankings!

SEO

Normally we give you a tips on how to improve your rankings, but sometimes it’s just as important to know what you shouldn’t be doing. So this week I’m giving you a list of the top ways to KILL your rankings. Obviously this isn’t your goal, so above these tactics at all cost! 1. Cloaking

 
 
 

March 02, 2012How Google Handles Paid Directories

SEO

Before you pay to have your website listed in as many directories as you can find in order to get more traffic, stop for a moment and consider how these paid listings could adversely effect your SEO results. Luckily, Matt Cutts is back again with his latest video answering the question “are paid directories held

 
 
 

February 03, 2012Google’s Above-the-Fold Algorithm Change Will Penalize Many Sites

WEB DEVELOPMENT

Continuing its efforts to keep its search results more quality-oriented, Google recently announced a significant algorithmic change.

 
 
 

January 06, 2012Google’s Advice for Testing Your Website

WEB DEVELOPMENT

Ever wondered whether your targeted audience is really finding your website useful? Is the high bounce rates from any of your pages a matter of concern for you? Well, you’re in luck… Google is giving out some simple and handy tips on its latest Webmaster Central Blog that will help you understand and analyze the

 
 
 

December 02, 20119 Essential Website Optimization Controls…from Bing

Our friends over at Bing recently posted about the 9 areas of your website which you should be able to control as a website owner. Whether you control them directly or you can influence them through your web developer is irrelevant…as long as you can have changes made in a reasonable timeframe. This is list

 
 
 

November 11, 2011Google Update Increases Search “Freshness”

Google search results will now be “fresher” after the search giant released changes to its algorithm recently. The update, which seeks to build on the Caffeine web indexing system, has said to be affecting approximately 35% of all search queries. For example, if you search for “upcoming Brooklyn theater shows” Google understands that the search

 
 
 

September 09, 201118 SEO Fundamentals According to Bing

SEO

When there are too many versions of the same advice available, people often feel confused when it comes to deciding on which version is the right one. This applies especially to SEO. So the big question remains how can website owners crack the SEO code and make the most out of it? The team at

 
 
 
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