July 21, 2017
Matthew Elshaw
About Matthew Elshaw
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

Alternatives To Yahoo Site Explorer

July 15, 2011 Matthew Elshaw

Yahoo! have just announced that will be shutting down their much loved Yahoo! Site Explorer tool later this year as they finalise the merger of Bing and Yahoo! organic results. Personally, I find it disappointing to see the end for site explorer which has been one of my most frequently […]

Website Navigation Tips Consider

September 22, 2010 Matthew Elshaw

Following on from my posts about website architecture and PageRank leakage, today I’ve decided to cover another important element of your site’s structure – Navigation. There are two main considerations when building your sites navigation, First and foremost should be users. Your site’s navigation needs to help users find different […]

Optimizing Your Website's Internal Linking

April 14, 2010 Matthew Elshaw

While many webmasters focus on acquiring more external links, it’s easy to forget that internal link building is still a great way to boost the rankings of other pages within your website. Internal links can be an untapped goldmine and the best part is you have complete control over their […]

Structuring Your URLs For A Beginners Website

February 2, 2010 Matthew Elshaw

URL structure is an important on-page SEO factor, so I thought I’d write a quick post covering some useful guidelines to keep in mind when designing your website. Let’s take a look at a typical small business website. While this may not be the case for every business, many sites […]