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Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.
Articles by Matthew Elshaw

May 18, 2012Google Labels Penguin Update a Success & How to Recover If You’ve Been Hit


Google’s Penguin Update has been a hot topic in the SEO world for around three weeks now. With widespread reports of ranking penalties and false positives, Google’s Matt Cutts has chimed in on the debate labelling the Penguin Update a success. “It’s been a success from our standpoint”, Cutts said. When asked about the issues


October 21, 2011Google Search Guidelines Give an Insight into Ranking Criteria


  SEO blogs have been buzzing over the past couple of days with news that a new version of Google’s Quality Rating Guidelines was leaked online. The Google Quality Rating Guidelines is a handbook used by Google Search Quality Raters from around the world to rate the quality of results from specific searches. URL Raters


July 15, 2011Alternatives To Yahoo Site Explorer


Yahoo! have just announced that will be shutting down their much loved Yahoo! Site Explorer tool later this year as they finalise the merger of Bing and Yahoo! organic results. Personally, I find it disappointing to see the end for site explorer which has been one of my most frequently used link checking tools for


September 22, 2010Website Navigation Tips Consider


Following on from my posts about website architecture and PageRank leakage, today I’ve decided to cover another important element of your site’s structure – Navigation.

There are two main considerations when building your sites navigation,

  • First and foremost should be users. Your site’s navigation needs to help users find different content on your website quickly and easily.

April 14, 2010Optimizing Your Website's Internal Linking


While many webmasters focus on acquiring more external links, it’s easy to forget that internal link building is still a great way to boost the rankings of other pages within your website. Internal links can be an untapped goldmine and the best part is you have complete control over their implementation.


February 16, 2010Checking Your Inbound Link Quality With Site Explorer


I use Yahoo! Site Explorer almost every day to check basic link stats for both and our clients. It is an extremely useful tool which can provide a lot of useful data about the inbound links to any site on the web.

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