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Developing Strong Keywords To Increase Your Traffic

Friday, July 2nd, 2010

There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be thrown is an ashtray, not out your car window; and the place for the Twighlight movies to be watched is on the corner of nowhere [...]

Getting Your Site SEO’d To Increase Conversions

Friday, June 4th, 2010

People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic and TV rots the brain. Sure, outlawing lawyers may make the world a better place, Miley Cyrus is corrupting our adulthood and you clearly must [...]

Running Diagnostics To Better Your Site Ranking

Friday, May 21st, 2010

We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This post covers the Diagnostics section of Webmaster Tools which lets you assess common issues and problems with your website.

Using The Webmaster Tools Interface To Configure Your Site

Friday, May 7th, 2010

In Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you’ll need to configure your site so you get the most out of the data provided through the Webmaster Tools interface.

How To Set Up Your Site Correctly

Wednesday, May 5th, 2010

Many people are afraid of Google’s seemingly “big brother” approach to the web. Google appears to keep digging their hands further and further into our lives, collecting data and using in ways that some may not trust as being completely benevolent. While I have some concerns about Google’s approach to collecting data from our websites, [...]

Using Single Core Terms To Optimize A Webpage

Friday, April 9th, 2010

They say it can’t be done. I’m told it’s impossible. Ridiculous! Scandalous!
In SEO school* we are taught that you can’t optimize a single web page for more than two or maybe three keywords at a time. Many say you can’t truly be effective optimizing for more than one. It just doesn’t work!
But what if [...]

Remember To Start Small When Optimizing Your Websites

Friday, April 9th, 2010

I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages “search engine friendly” as possible. The second is a much more thorough process that provides a complete optimization for each page.
Quick process can often be done in a matter of [...]

Link Building Is Relationship Building

Friday, April 2nd, 2010

Building Links
There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed [...]

Understanding The Anatomy Of Link Building

Friday, March 26th, 2010

Link Analysis Progression
I said in my last post that each link is essentially a vote for the page that’s being linked to. That, essentially, was the original link analysis factors. Things have come a long way since then. Today’s link analysis factors are far more complex.
Over the years what gets analyzed as part of [...]

Developing Compelling Content On Your Site

Friday, March 19th, 2010

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites [...]

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