Part of the problem with landing page design for SEO (Search Engine Optimization) is that there is a conflict between the type of page that is likely to rank on a search engine and the type of page that a person will interact with. In the world of landing page specialists, these page types are [...]

Even though the domain name aftermarket isn’t as lucrative as it was before the economic downturn, there are still ways to “flip” a domain name in the same way real estate speculators flipped houses. Many of the principles are even the same, since the usual method involves buying distressed or undervalued property, remodeling and refurbishing [...]

Similar to the concept of Domain Trust, the idea of Page Trust (or “on page trust factors”) centers around a search engine’s rating of the type and kind of content on a website itself. There is a certain amount of controversy in the SEO community about whether and how an engine like Google would assign [...]

The Google Adwords Quality Score is a bit of an enigma to most people who run their own Pay-Per-Click (PPC) marketing campaigns. This is because there are multiple factors involved, several of which are confidential to Google. The importance of the quality score, however, cannot be understated because it determines your position on sponsored results [...]