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How To Better Analyze Your Site Data

Friday, March 12th, 2010

Last week I was on a “Measuring Success” panel at PR+MKTG camp in Seattle. Someone from the audience asked if there were any tools for a newbie to start measuring PR & Marketing efforts and learning. I uttered the names a few tools that came to my mind.

Is Adding More Validation Fields In Your Forms Killing Your Conversation?

Friday, January 1st, 2010

Form validations are a great way to ensure that the data you collect from your users is clean and in the right format. However form validations can also frequently lead to lost conversions. CAPTCHA is one such type of validation.
Some validation put unnecessary formatting burden on your customer/visitor leading them to abandon your forms [...]

Clarifying Common Terms In Web Analytics

Friday, June 19th, 2009

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. Why am I writing this article? I hear some confusion about these terms from people new to field, so I thought I will write this blog post to clarify some [...]

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