Auctiva, a provider of tools for online sellers is launching the Auctiva Marketplace Platform (AMP).
AMP takes item information from thousands of ecommerce stores and groups them together into one platform that developers can use to build custom marketplaces.
“AMP allows developers to create whatever it is that excites them for the e-commerce world,” said Jeff Schlicht, Auctiva Founder and CEO.
“By releasing AMP we hope to open a new range of possibilities and reinvigorate innovation in the e-commerce space.”
With developers able to build apps and marketplaces of all kinds, AMP seeks to put sellers’ items all over the Web instead of locking sellers into one site. Open development on AMP not only allows for multiple marketplaces, but also apps to reach mobile users, and widgets to target specific audiences on social networking sites and blogs.
“Developers are creative people,” says AMP Platform Manager, Alan Lewis, formerly with eBay, “We have only scratched the surface of what AMP can do.”