Apsalar, a mobile analytics platform, announced today that ApScience, its mobile analytics for iOS and Android OS apps, has been updated to provide a full range of targeting and optimization tools for developers and publishers.
The platform, which features user-level analytics to enable mobile developers and publishers to increase conversion rates, optimize retention & monetization, and improve user experience within their apps.
Other features include cross-app analytics, user segmentation by behavior and across apps, a customizable dashboard, conversion funnels and cohort-based analyses that more accurately manage conversions and engagement.
“With the updates to ApScience, Apsalar clearly becomes the best-of-breed analytics engine available for mobile apps,” said Ben Lewis, Co-founder and Vice President, Mobile Product at Tapjoy.
“Their ability to not only show analytics data in an easy to consume manner but to also provide tools for revenue optimization and conversion tracking make them a product that every serious mobile app developer should consider using.”