Apple and The Dentsu Group have announced a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011.
Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users.
“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd.
“Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”
iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.
Developers who join the iAd Network can incorporate a variety of advertising formats into their apps. Developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect.