Flurry has introduced AppCircle Rewards, an add-on solution for Apple iOS game developers using AppCircle.
AppCircle Rewards enables game makers to integrate their own virtual currency systems into AppCircle, Flurry’s recommendation-driven application cross selling network, to reward application downloads and increase revenue.
While AppCircle Rewards was conceived for game publishers with virtual currency, the solution works equally well for any app with virtual goods or currency. Developers can reward users for downloading AppCircle-recommended apps with any virtual item they choose. Participating as AppCircle publishers, developers earn 60% of the install price charged to the advertiser, creating a meaningful incremental revenue source.
“Advertisement has become a strong revenue stream for social games on iOS devices,” said Simon Khalaf, president and CEO of Flurry.
“In addition to generating record eCPMs for performance-based networks, AppCircle Rewards delivers a great app discovery solution to iPhone gamer developers.”