Amazon Web Services said today it is introducing the beta release of Amazon Simple Notification Service, a new service that allows users to send notifications from the cloud.
Amazon SNS provides developers with a scalable, flexible, cost effective capability to publish messages from an application and deliver them to subscribers or other applications.
Amazon SNS provides a simple web services interface that can be used to create topics developers want to notify applications (or people) about, subscribe clients to these topics, publish messages, and have these messages delivered over clients’ protocol of choice (i.e. HTTP, email, etc.). Amazon SNS delivers notifications to clients using a “push” mechanism that eliminates the need to periodically check or “poll” for new information and updates.
Amazon SNS offers pay-as-you-go pricing with no up front fees or commitments. The only costs of sending messages through Amazon SNS are small per-request, notification delivery, and data transfer fees.
“Building and maintaining messaging systems is the type of undifferentiated heavy lifting that AWS works to remove for our customers,” said Adam Selipsky, Vice President of Amazon Web Services.
“An easy-to-implement and highly scalable notification service like Amazon SNS will enable businesses to avoid building this component themselves. And, for entrepreneurs, Amazon SNS makes it operationally and financially viable to create new types of applications that are heavily reliant on push notifications.”