Agenda For Mobile Developer Conference Revealed

About a year ago, Yahoo held its first ever developer conference in San Francisco. In December, the company announced the next one.

The Yahoo Mobile Developer Conference will be held on February 18 at The Masonic in San Francisco. This week, they announced the agenda.

There will be an opening keynote from CEO Marissa Mayer as well as a presentation on the State of Mobile by SVP of Publisher Products Simon Khalaf. There will also be a a variety of “deep dive” presentations on advancements to the Yahoo Mobile Developer Suite.

“Attendees will also have the opportunity to learn from industry executives on a variety of topics to help them grow, retain and monetize users on mobile,” a spokesperson for Yahoo said in an email.

These include the state of native ads and why the format is important for developers, hacks for “time-strapped” developers looking to leverage Tumblr for content marketing, and findings from Yahoo’s recent app lifecycle study.

“In 2015, Yahoo supported hundreds of thousands of mobile developers in creating, growing and monetizing apps through our mobile developer suite,” said Khalaf. “This year, we’re excited to gather together once again with our developer community, where we’ll deliver fresh content and new tools to help them succeed even more.”

You can check out the official Tumblr for the event here. You can apply for an invite from there.

By Chris Crum

Chris Crum is a staff writer and content coordinator for iEntry.