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Adobe’s CEO Bruce Chizen discussed the company’s relevancy in the Web 2.0 era at the Web 2.0 Summit. And surprise, surprise, Flash is a huge part of that relevancy.
InformationWeek has an interesting article about Chizen’s session at the summit, in which he points out areas where Flash is playing a major role these days. These include places like YouTube and Flickr and even video game consoles such as the Playstation 3 and the Nintendo Wii.
“More than that, people want quality. Mediocrity is not good enough. And if you want more than mediocrity, Adobe products are the way to go,” said Chizen.
AIR is another strong point of the company that he highlighted. InformationWeek reports:
Chizen described new technology, Adobe Integrated Runtime (AIR), designed to go beyond Flash by allowing developers to build applications that can either run in a browser while connected to the Internet, or run on the desktop as an application.
For example, Adobe developed a word processor, Buzzword, using AIR, that works online or as a desktop word processor, Chizen said.
AIR incorporates the best of Flash, with core attributes of Adobe Reader, creating a runtime that’s lightweight, can integrate HTML, and render PDFs in the same applications, Chizen said. Developers can create Web applications without the design limitations of the browser, and can take advantage of local resources of the desktop computer, such as storage and peripherals.
Another thing worth noting is that Chizen said that Adobe plans to introduce VoIP support into the Flash Player to “make it evolve into a universal communications client.”
It will be interesting to see the capabilities that come along with that.
