If the CEO of AdMob’s to be believed – and we’ll leave that up to you – iAds are bad. Omar Hamoui published a blog post yesterday stressing that Apple’s move into mobile ads won’t benefit either users or developers.
In case you didn’t know: AdMob was recently acquired by Google, and so Hamoui isn’t an impartial observer in this matter. But he wrote, “Apple proposed new developer terms on Monday that, if enforced as written, would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone.”
Hamoui then continued, “This change threatens to decrease – or even eliminate – revenue that helps to support tens of thousands of developers. The terms hurt both large and small developers by severely limiting their choice of how best to make money. And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well.”
This situation will be worth keeping an eye on, since the government is thought to be investigating Apple’s potentially anticompetitive stance.