Adding To Your SEO By Expanding On Your Content

This is only one Search Engine Optimization tip out of several SEO tips I have been providing over the years. All of my search engine optimization tips are supposed to be specific, they should not acquire a lot time to implement, and are supposed to be directly to the point.

This SEO tip has to do with looking back at your web site statistics and looking at your website’s history to see which content is best. Just like a hot air balloon, you have to put more hot air into it. Acquire more content (the warmest air you can find) and add it to expand your web site’s overall number of pages.

Not following together with my Search Engine Optimization recommendations? You might want to take a look at my recap of search engine optimization tips I have here. There are a great deal more search engine optimization tips coming sooner or later. In fact, to keep up with these SEO recommendations, you might want to subscribe to my website’s RSS Feed.

With regards to including much more content on your website, let’s first keep in mind that we don’t have to actually reinvent the wheel. Hopefully, by now, your web site has been up and running for quite some time. Take a look back at your web site statistics and take a look at its history.

Take a take a look at the past year or even the previous few years (if you have that amount of statistical information) and try to determine which pages and which content on your site has received the most page views. Look so see which articles, which particular products, or which topics have been more popular. I would bet that you will find a few pages on your site which have inherently done better over time.

How you can discover your best content ?
The best way to discover your best website content, like I’ve mentioned, is to look at your internet stats. In the situation with the photograph I’ve provided below, there appears to become a big spike in search engine visitors around the month of August in one particular year, 2008.

So, the method to find your best website content would be to look much more into detail of what was happening in August 2008. Take a look at the most popular web pages in August 2008. Maybe it was one web page on your web site. Maybe you had been adding more content to your website on a daily basis. Maybe you wrote a lot of blog posts. In any case, figure out “what worked” and expand on it.

What if you don’t have content in the form of articles on your website? What if you sell products?

Certainly if you are an ecommerce business and sell products (or services) you will find couple of things you are able to do. Take a look at the historical past of your website (via your web stats) to see which products or services have been more profitable over time. Take a look at the number of page views. There might be one or two products that stand out from the rest: make sure that you’re making the best of it. If the “red widget” has much more page views and traffic, figure out why. Then, in the event the “red widget” isn’t selling as well as you would expect, then determine why: is it the price? is it the picture of the item? Maybe you will find issues you can fix in order to make more sales?

An additional option would be to expand on your best goods or services: if there’s a demand for the item or service and you have traffic to that web page on your website, then wouldn’t it make sense to buy another domain name (e.g., and produce a separate website about that item? If the “widgets” are popular, then wouldn’t it make sense to make a brand new web site that sells the red, blue, green and aqua colored widgets?

Also, consider expanding the content around your hottest products or your most popular services. Create web pages about that product or service. Take additional pictures or add a photo gallery on the website about that product. Write or hire a writer to write content articles or reviews about the item. Post individual articles on your personal web site and think about writing more articles about the product and having individuals unique content articles posted on your business trade sites or other sites that would accept the content articles.

I could go on and on with much more suggestions about how you can expand on your present website content. The possibilities are almost endless. But, the most important hint right here would be to remember to look at what has worked well in the past. Do not reinvent the wheel. If something merely “works” and brings in the most visitors to your site, then add much more content around that topic or around that product or service.


Categorized as SEO

By Bill Hartzer

Bill Hartzer currently is the President of, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area.

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