For a website to be truly effective it must achieve five key things.
- It must reflect your brand.
- It must deliver your marketing message.
- Carefully map out your sites architecture so that it is intuitive for people to use.
- Ensure that all content including imagery is designed for your potential customer on the web.
- Ensure that your site is optimized for search engines.
All of these elements must be blended into a cohesive web strategy for your site to achieve success!