A third of 2011 has passed us by. It’s safe to assume that many of us have already forgotten our New Years resolutions – guilty as charged. However, there’s no better time to make new resolutions than the present. Web developers, as a whole, often get a bad reputation in the business world. Sadly, this reputation is often justified. Thus, there are a few things that every professional web developer should do to not only repair the reputation of the web developer industry, but also to land those extra projects.
Fix Your Site
Although there’s an old riddle about the barber with the messy hair, it certainly does not apply to web development. Your web presence is often one of the first, if not the first, opportunity you have to showcase your body of work. Thus, you can lose potential clients before ever having the communicate with them directly.
Fix Your Portfolio
You need to include a wide array of sites on your portfolio. Sites for internal departments in companies, sites for small businesses, sites for big businesses, sites for a variety of industries, and sites that even showcase a variety of design concepts you have (artsy, fun, professional, simple, complex, etc.). The wider range you can cover, the better. A client will feel much better when they find a site that matches closely to what they are hoping to have themselves.
Fix Your Sales Pitch
You don’t need a fancy sales team to get the job done. In fact, you’re probably better off without a sales team. A majority of web development projects will have some unique element. These unique elements make it difficult, if not impossible, for a sales person to accurately quote the services that will be needed. Developers should either be your sales people, or always accompany your sales people. Developers can take in a potential clients requirements and ask the right questions to assist both making an accurate quote and the client’s understanding exactly what they want. This becomes a win-win scenario, and improves overall satisfaction of the future transaction of the parties.
Start with these three simple tips, deliver on your promises, and we should have that whole web developer image sorted out in no time.
Thanks to Jay Goltz for sharing his experience choosing a web developer.
Have any more tips? Share them in the comments here.